Integrating Reason and Intuition: An Integrative Approach to Objectivizing Subtle Cues

Decision-making models suggest that decisions are only partly based on rational analyses. In fact, they are often a combination of rational and non-rational analyses, where the latter is still considered a black box and, therefore, rarely addressed in the business context. In a recent study, Nandram et al. (2018a) tried to explore this black box using an inductive approach to study the interplay between rational and intuitive decision-making.