In the 21st century, strengthening character education becomes the center of attention for the betterment of a nation’s character. One of the principles of strengthening character education is through the local wisdom. Local wisdom contains positive character values reflected in Indonesian folklore. This research is descriptive qualitative research using content analysis to describe and interpret the values of the local wisdom as the media of strengthening character education. The data of this research is obtained from Indonesian folklore texts, which are analyzed by using the socio-psychological approach. The result of the analysis shows that (1) character, personality, and events in the story represent the local wisdom of each region, (2) there are always social life values in each story, (3) each local wisdom has its own uniqueness in telling the story, and (4) the local wisdom values have five main characteristics as the media of strengthening character education.