ABSTRACT
Americans, in growing numbers, are turning to bottled water to quench their thirst. Last year, the bottled water industry served about 15 billion glassfuls of water to more than 12 million consumers in every state of the Union. According to trade statistics, the number of people drinking bottled water is increasing at more than 10 percent per year. At current growth rates, industry sales could top $1 billion by 1985.