This highly practical guide helps education experts of all levels share their knowledge, work, and research beyond their own field and colleagues. By pursuing the recommendations in this book, educators and researchers can increase the exposure of their ideas and impact more students’ lives (this also enhances readers’ CVs and careers). Chapters cover the most effective and efficient ways to share readers’ expertise with the world, such as:

  • Branding (crafting your pitch and leveraging social media)
  • Writing (landing book deals and succeeding in key writing opportunities)
  • Speaking (giving TED Talks, delivering conference keynote presentations, appearing on NPR, landing interviews, and contributing to public dialogue)
  • Participating and serving (making connections, influencing policy, and joining panels or advisory boards)
  • Honors (winning awards and recognition to expand your platform)

Rich in tips, strategies, and guidelines, this book also includes downloadable eResources that provide links, leads, and templates to help secure radio broadcasts, podcasts, conferences, and other publication opportunities.



The eResources can be found under the Support Materials heading below!

part I|1 pages

Gearing Up

chapter Chapter 1|23 pages


chapter Chapter 2|19 pages


part II|1 pages


chapter Chapter 3|35 pages

Writing Anything

chapter Chapter 4|26 pages

Writing Short-Form (Articles, Papers, Etc.)

chapter Chapter 5|11 pages

Writing Books

part III|1 pages


chapter Chapter 6|37 pages

Speaking Anywhere

chapter Chapter 7|20 pages

Preparing Slides for Anywhere

chapter Chapter 8|17 pages

Speaking at Conferences and Other Events

chapter Chapter 9|22 pages

Speaking on Air and Recordings

part IV|1 pages


chapter Chapter 10|22 pages


chapter Chapter 11|12 pages


chapter Chapter 12|14 pages


part V|1 pages

Extra Credit

chapter Chapter 13|30 pages

Multiply Your Impact