Creating Excellence, first published in 1984, proposes a rational yet visionary blend of approaches for a winning, strategy-driven culture that can provide you and your company with the confidence that gets results.

Based on a programme of six essential leadership skills – vision, sensitivity, insight, versatility, focus, and patience – this step-by-step blueprint for organisational excellence shows the New Age Executive exactly how to:

  • Know your firm’s capabilities – and make the most of them
  • Motivate your people to peak performance
  • Respond positivity to change from within and without
  • Develop long-term goals and see them through
  • And turn crisis into opportunity

All these principles are illustrated with fascinating case studies of the most spectacular successes and failures in the history of American enterprise. In addition, hands-on ‘exercises’ will enable you to test their application to the concerns of your own organisation.

Whether you work for a small business or a vast conglomerate, in a hot new industry or a mature, stable environment, Creative Excellence can help make you the most important corporate asset of the eighties – and beyond.

part I|77 pages

The Foundation of Excellence

chapter Chapter 1|19 pages

Creating Excellence: Toward A New Age Renaissance

chapter Chapter 2|15 pages

On Becoming a Strategic Thinker

chapter Chapter 3|22 pages

On Becoming a Culture Builder

chapter Chapter 4|17 pages

Matching Strategy and Culture

part II|150 pages

Six Skills for New Age Executives

chapter Chapter 5|27 pages

Creative Insight: Asking the Right Questions

chapter Chapter 6|22 pages

Sensitivity: Doing Unto Others

chapter Chapter 7|25 pages

Vision: Creating the Future

chapter Chapter 8|24 pages

Versatility: Anticipating Change

chapter Chapter 9|21 pages

Focus: Implementing Change

chapter Chapter 10|26 pages

Patience: Living in the Long Term

part III|47 pages

Creating Excellence

chapter Chapter 11|11 pages

Start-up: Originating Strategy and Culture

chapter Chapter 12|11 pages

Growth: Holding Strategy and Culture Together

chapter Chapter 13|10 pages

Crisis: Radically Altering Strategy and Culture

chapter Chapter 14|11 pages

Evolution: Fine-tuning Strategy and Culture