Creative Career Coaching: Theory into Practice is an innovative book for career development students and professionals aiming to creatively progress their coaching practice. Without losing sight of fundamental coaching values and practices, it encourages career development professionals to adapt their practice by harnessing imagination, intuition and critical reflection to engage clients.

Hambly and Bomford consider the usefulness of creativity alongside traditional coaching models to reach "harder to help" groups. They consider a whole-brain approach to creativity, emphasising the need for coaches to adapt their client-facing skills for individual cases. They work through how clients make career decisions, how to use labour market information to motivate clients, how to frame a creative coaching session using techniques such as metaphor, visualisation and role play, how to use practical tools and techniques to resolve a client’s individual needs, and how to deliver on digital platforms. Combining the latest neuroscientific research with activities, summaries and case studies, this book provides a practical, skills-based approach to coaching.

Creative Career Coaching: Theory into Practice is the first book to summarise the Creative Career Coaching Model. It will be an indispensable resource for students of career development, career coaching, coaching psychology and advice and guidance courses. It will also be of interest to career coaches in practice seeking to enhance their skills.

part I|38 pages

Setting the scene

chapter 1|10 pages

The bigger picture

Global trends

chapter 3|12 pages

The brilliant brain

Insights from neuropsychology

part II|85 pages

Managing interactions

chapter 4|18 pages


The building blocks

chapter 5|11 pages

Process models

chapter 6|16 pages

Laying the foundations

chapter 8|13 pages

Goals and actions

chapter 9|14 pages

Digital coaching

part III|79 pages

Designing your session to meet client needs

chapter 10|9 pages

Motivation and readiness

chapter 11|11 pages


chapter 12|16 pages


chapter 13|14 pages

Opportunity awareness

chapter 14|12 pages


chapter 15|15 pages


part IV|19 pages

Practitioner issues

chapter 16|17 pages

The resilience of the coach