During the last five years, clinical research and development costs have risen exponentially without a proportionate increase in the number of new medications. While patient recruitment for clinical studies is only one component in the development of a new medicine or treatment, it is one of the most significant bottlenecks in the overall drug development process. Now it is imperative that industry leaders see beyond reactive measures and recognize that advancing their approach to patient recruitment is absolutely essential to advancing medicine and continuing the stability of their corporate brand across the globe. Reinventing Patient Recruitment: Revolutionary Ideas for Clinical Trial Success is a definitive guide to planning, implementing and evaluating recruitment strategies and campaigns globally. The combined experience of the authors provides a depth of perspective and boldness of innovative leadership to set the standards for future patient recruitment programs and practices. This book is a must-have for pharmaceutical, biotechnology and medical device industry professionals concerned with enrolling for domestic and multinational clinical studies and remaining on time and on budget.

part |2 pages

Section One: Getting Started

chapter 1|10 pages

Putting the Patient First

chapter 2|8 pages

Planning Your Study: Think Communication

chapter 3|16 pages

Applied Metrics: Projecting Enrollments

chapter 4|10 pages

Picking Good Sites

part |2 pages

Section Two: Development and Implementation

chapter 6|14 pages

The Importance of Patient Protections

chapter 7|20 pages

Targeting the Right Patients

chapter 8|12 pages

Site Enrollment Support

chapter 9|14 pages

Metrics for Evaluation and Redeployment

chapter 10|10 pages

Patient Retention

part |2 pages

Section Three: Going Global

part |2 pages

Section Four: Future Trends

chapter 14|10 pages

Personalized Medicine and Biotechnology

chapter 15|6 pages

Public Perception and Industry Leadership

part |2 pages

Section Five: Appendices

chapter II|4 pages

Clinical Research Coordinator Survey 2003

chapter III|8 pages

The Will & Why Survey (2001)

chapter IV|10 pages

The 2004 International Will & Why Survey

chapter V|4 pages

Ethics Committee Survey (6 July 2005)