ABSTRACT
This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0.
Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.
TABLE OF CONTENTS
part I|105 pages
Destination marketing
chapter 5|11 pages
Entrepreneurial marketing in tourism and hospitality
chapter 7|10 pages
Destination attachment
part II|66 pages
Marketing destinations to specific segments
chapter 12|21 pages
Marketing destinations through events
section III|64 pages
Destination branding
section IV|139 pages
Tourist behaviour
chapter 26|11 pages
Holiday or no holiday! How much power do children have over their parents in determining travel mode and preferred travel destination?
chapter 27|15 pages
Personal values, quality of the tourism experience and destination attributes
part V|34 pages
Sustainability and the environment
chapter 30|11 pages
A review of green experiential quality, green farm image, green equity, green experiential satisfaction and green behavioral intentions
part VI|52 pages
Innovation in destination marketing
chapter 34|11 pages
Innovative approach to destination marketing
part VII|57 pages
Internet and technology