ABSTRACT

First Published in 2004. Volume II provides the hard facts and the history behind the headlines; significant 20th-century events in the evolution of all aspects of business and commerce are described in chronologically-arranged articles. The text of each article is divided into two sections: Summary of the Event describes the event itself and the circumstances leading up to it, and Impact of the Event analyzes the influence of the event on the evolution of business practice or on a major industry in both the short and long terms. Each article concludes with a fully annotated Bibliography.

chapter |4 pages

FORD INTRODUCES THE EDSEL

chapter |1 pages

THE AFL-CIO EXPELS THE TEAMSTERS UNION

chapter |2 pages

Impact of Event

chapter |1 pages

Cross-References

chapter |3 pages

THE HULA HOOP IS MARKETED

chapter |1 pages

Bibliography

chapter |1 pages

Cross-References

chapter |1 pages

Bibliography

chapter |1 pages

Cross-References

chapter |4 pages

THE U.S. SERVICE ECONOMY EMERGES

chapter |4 pages

BERRY GORDY, JR., FOUNDS MOTOWN RECORDS

chapter |4 pages

OPEC MEETS FOR THE FIRST TIME

chapter |1 pages

Cross-References

chapter |1 pages

Bibliography

chapter |2 pages

Impact of Event

chapter |1 pages

Cross-References

chapter |4 pages

CONGRESS PASSES THE EQUAL PAY ACT

chapter |4 pages

SARA LEE OPENS AN AUTOMATED FACTORY

chapter |3 pages

FORD INTRODUCES THE MUSTANG

chapter |3 pages

CONGRESS LIMITS THE USE OF BILLBOARDS

chapter |1 pages

Cross-References

chapter |4 pages

THE ASIAN DEVELOPMENT BANK IS CHARTERED

chapter |4 pages

CHINA BEGINS THE CULTURAL REVOLUTION

chapter |1 pages

Cross-References

chapter |3 pages

A EUROPEAN CONSORTIUM PLANS THE AIRBUS

chapter |1 pages

Bibliography

chapter |1 pages

Cross-References

chapter |4 pages

MD AIRCRAFT MERGE

chapter |4 pages

AT&T IS ORDERED TO REDUCE CHARGES

chapter |3 pages

SUPERTANKERS BEGIN TRANSPORTING OIL

chapter |1 pages

Cross-References

chapter |1 pages

Cross-References

chapter |1 pages

Bibliography

chapter |1 pages

Cross-References

chapter |1 pages

Cross-References

chapter |1 pages

Cross-References

chapter |4 pages

DENIM JEANS BECOME ACCEPTED AS FASHION

chapter |3 pages

DRIVE-THROUGH SERVICES PROLIFERATE

chapter |1 pages

Bibliography

chapter |2 pages

Bibliography

chapter |1 pages

Bibliography

chapter |4 pages

CONGRESS PASSES THE RICO ACT

chapter |4 pages

NEW YORK STATE ALLOWS OFF-TRACK BETTING

chapter |3 pages

THE POCKET CALCULATOR IS MARKETED

chapter |3 pages

FEDERAL EXPRESS BEGINS OPERATIONS

chapter |1 pages

Bibliography

chapter |2 pages

Bibliography

chapter |1 pages

Bibliography

chapter |3 pages

SONY INTRODUCES THE BETAMAX

chapter |1 pages

Cross-References

chapter |1 pages

Cross-References

chapter |3 pages

Impact of Event

chapter |3 pages

ATLANTIC CITY LEGALIZES CASINO GAMBLING

chapter |1 pages

Bibliography

chapter |3 pages

JOBS AND WOZNIAK FOUND APPLE COMPUTER

chapter |1 pages

Cross-References

chapter |3 pages

GENENTECHIS FOUNDED

chapter |1 pages

Cross-References

chapter |1 pages

Cross-References

chapter |1 pages

Cross-References

chapter |1 pages

Cross-References

chapter |3 pages

THE ALASKAN OIL PIPELINE OPENS

chapter |1 pages

Bibliography

chapter |1 pages

Cross-References

chapter |2 pages

Impact of Event

chapter 1192|1 pages

Cross-References

chapter |1 pages

Bibliography

chapter |4 pages

SONY INTRODUCES THE WALKMAN

chapter |3 pages

Impact of Event

chapter |3 pages

Impact of Event

chapter |1 pages

VIDEO RENTAL OUTLETS GAIN POPULARITY

chapter |3 pages

Impact of Event

chapter |3 pages

THE LOAN GUARANTEE ACT SAVES CHRYSLER

chapter |1 pages

Cross-References

chapter |3 pages

THE CABLE NEWS NETWORK DEBUTS

chapter |1 pages

Cross-References

chapter |3 pages

THE SUPREME COURT RULES ON WATER RIGHTS

chapter |4 pages

REAGAN PROMOTES SUPPLY-SIDE ECONOMICS

chapter |4 pages

FRENCH VOTERS ELECT MITTERRAND

chapter |2 pages

Bibliography

chapter |4 pages

IBM INTRODUCES ITS PERSONAL COMPUTER

chapter |3 pages

Impact of Event

chapter |1 pages

Cross-References

chapter |4 pages

USA TODAY IS LAUNCHED

chapter |4 pages

COMPACT DISCS REACH THE MARKET

chapter |3 pages

EMPLOYEES BUY WEIRTON STEEL WORKS

chapter 13|3 pages

x4

chapter |1 pages

Impact of Event

chapter 1319|1 pages

1319

chapter |1 pages

Cross-References

chapter |2 pages

Impact of Event

chapter |1 pages

Cross-References

chapter 1332|1 pages

1332

chapter |3 pages

COCA-COLA INTRODUCES A NEW FORMULA

chapter 1336|1 pages

Cross-References

chapter 1338|3 pages

1338

chapter 1346|2 pages

1346

chapter 1348|1 pages

1348

chapter |3 pages

Impact of Event

chapter |2 pages

Impact of Event

chapter |1 pages

Bibliography

chapter 1365|1 pages

Bibliography

chapter |1 pages

Cross-References

chapter |1 pages

Cross-References

chapter |1 pages

THE RECRUIT SCANDAL SURFACES IN JAPAN

chapter 1376|3 pages

1376

chapter 1385|2 pages

1385

chapter |3 pages

MEXICO RENEGOTIATES DEBT TO U.S. BANKS

chapter |1 pages

Bibliography

chapter |1 pages

Cross-References

chapter |1 pages

SONY PURCHASES COLUMBIA PICTURES

chapter 1398|2 pages

1398

chapter 1400|1 pages

1400

chapter |3 pages

FORD BUYS JAGUAR

chapter |2 pages

AVON BEGINS OPERATIONS IN CHINA

chapter 1410|1 pages

1410

chapter |3 pages

Impact of Event

chapter 1422|1 pages

1422

chapter |4 pages

BUSH SIGNS THE CLEAN AIR ACT OF 1990

chapter |2 pages

Impact of Event

chapter |1 pages

Cross-References

chapter |3 pages

THE EUROPEAN MARKET UNIFIES

chapter |1 pages

Cross-Reierences

chapter |3 pages

EURO DISNEYLAND OPENS

chapter |1 pages

Cross-References

chapter |3 pages

Impact of Event

chapter |1 pages

____________

chapter |4 pages

THE COLLAPSE OF BARINGS

chapter |1 pages

Bibliography

chapter |8 pages

ALPHABETICAL LIST OF EVENTS

chapter |8 pages

SELECT / KEY WORD INDEX

chapter |5 pages

CATEGORY INDEX

ADVERTISING

chapter |3 pages

MARKETING

chapter |14 pages

PRINCIPAL PERSONAGES