Create an irresistible brand image and build an audience of loyal and engaged fans…

Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process.

Written by leading film industry professional Robert G. Barnwell, Guerrilla Film Marketing teaches readers how to:

  • Master the fundamentals of guerrilla branding, marketing and promotion;
  • Create an integrated marketing plan and calendar based on realistic budgets and expectations;
  • Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings;
  • Assemble behind-the-scenes pictures, videos and documentaries;
  • Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); and
  • Maximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies.

Guerrilla Film Marketing is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.

chapter 1|13 pages

Guerrilla Branding, Marketing & Promotion

chapter 2|9 pages

Creating an Irresistible Brand Identity

chapter 4|17 pages

Marketability vs Playability

(or “How to Produce Niche-Dominating Blockbusters”)

chapter 5|18 pages

Pitching & Networking

chapter 6|14 pages

Key Art & Posters

chapter 7|15 pages

Teasers & Trailers

chapter 9|10 pages

IMDb – Marketing & Promotion

chapter 10|22 pages

Social Media & Video Marketing Platforms

chapter 11|25 pages

Dedicated Film & Filmmaker Websites

chapter 12|12 pages

Electronic Press Kits (Epks) & Press Books

chapter 13|16 pages

Media Relations & Public Releases

chapter 15|17 pages

High-Impact Low-Cost Advertising & Promotion

chapter 16|16 pages