Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy.

Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers.

part I|18 pages


chapter 1|16 pages

Introduction to Business Model Innovation

part II|64 pages

Analytical Techniques

chapter 2|20 pages

Business Model Frameworks

chapter 3|12 pages

Business Valuation Techniques

A Strategic Management Approach

chapter 5|15 pages

Business Model Appraisal Frameworks

part III|84 pages

Core Concepts

chapter 6|11 pages

Network Effects and Multisided Platforms

chapter 7|12 pages


chapter 9|8 pages

Complementary Assets

A Cornerstone of Profiting from Innovation

chapter 10|42 pages

Long Tail Strategies in Business Models

part IV|115 pages


chapter Case 1|13 pages

Alibaba in 2018 *

chapter Case 3|16 pages

Spotify: Now What? *

chapter Case 4|14 pages

Snapchat: Another Overvalued Tech Unicorn? *

chapter Case 5|15 pages

Pokémon Go: Way to Go? *

chapter Case 6|14 pages

SoFi (Social Finance Inc.) *

chapter Case 7|14 pages

Airbnb: Innovation in Hospitality *

chapter Case 8|10 pages

Pixar: Changing the Rules of the Game *