Thanks to global news and social media, we are the most informed and socially conscious generation in history. But what are the sources of inner inspiration that guide our daily conduct and motivations in the workplace?

Far from the old Machiavellian dictum that "the ends justify the means", the reverse is often the case: the means determine the ends. This book presents the stories of business leaders who have aimed to build trust in the economy, and have delivered value through integrity, cooperation, stewardship, purpose and sustainability. It proposes the eight Cs of trust which can define the culture of organizations: contracts, covenants, competences, character, conscience, conviction, courage and change.

The book makes the clear link between personal decision-making and global outcomes and demonstrates how positive decision-making can lead to change inside organizations and beyond.

chapter 1|4 pages

Why this book?

part 1|36 pages

The global context

chapter 2|8 pages

Skin in the game

chapter 3|6 pages

Narrowing the world’s rich-poor gaps

chapter 4|8 pages

Banking on the brink

chapter 5|12 pages

Banking on change

part 2|137 pages

So what works? Leading with integrity

chapter 6|9 pages

Creative connections—person to person

chapter 7|9 pages

Conscience capitalism

Nudging towards change

chapter 9|17 pages

Beheading the snake of corruption

chapter 10|14 pages

The silent crisis

Meeting environmental challenges

chapter 11|22 pages

The impact generation

“Furry animals” of social entrepreneurship

chapter 12|11 pages

Thinking heads

The wise owls of academia

chapter 13|11 pages

Health and welfare

The human face of business leadership

chapter 14|4 pages

Culture of trust

chapter 15|11 pages

Time for self-reflection

chapter 16|2 pages

Takeaways from this book