ABSTRACT
This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes investigations into those psychological processes that occur between the process of selecting media messages for consumption and assessments of whatever processes mediate the long-term impact such message consumption may have on consumers' subsequent behavior. The editors strive to further understanding of some of the basic processes underlying the ways we gain entertainment and information.
TABLE OF CONTENTS
part |2 pages
PART I RECEPTION AND REACTION PROCESSES
chapter |24 pages
Paying Attention to Television
chapter |18 pages
Children’s Comprehension Processes: From Piaget to Public Policy
chapter |40 pages
Perceiving and Responding to Mass Media Characters
chapter |32 pages
Television Viewing and Physiological Arousal
chapter |34 pages
Empathy: Affect Prom Bearing Witness to the Emotions of Others
chapter |30 pages
fright Responses to Mass Media Productions
chapter |18 pages
Online and Offline Assessment of the Television Audience
chapter |10 pages
Evolving Cognitive Models in Mass Communication Reception Processes
part |2 pages
PART II RESPONDING TO PROGRAM GENRES