Cross-Cultural Management: With Insights from Brain Science explores a broad range of topics on the impact of culture in international business and vice versa, and the impact of businesses and individuals in shaping a culture. It provides critical and in-depth information on globalization, global/glocal leadership, cross-cultural marketing, and cross-cultural negotiation. It also discusses many other topics that are not typically found in the mainstream management textbooks such as diversity management, bias management, cross-cultural motivation strategies, and change management.

While most literature in the field is dominated by the static paradigm, that is, culture is fixed, nation equates to culture, and values are binary, this book takes a different approach. It regards national values as a first-best-guess and balances it with an introduction of the dynamic paradigm. This school of thought posits that culture is not static, context is the software of the mind, opposing values coexist, change is constant, and individuals can develop a multicultural mind.

A unique feature of this book is the contribution of an interdisciplinary approach. It’s the first textbook of cross-cultural management that incorporates latest findings from the emerging discipline of cultural neuroscience and evolutionary biology in the discussion. Such a holistic approach is meant to help readers gain a deeper and broader understanding of the subjects.

chapter 1|16 pages


Evolutionary Roots and Contemporary Version

chapter 2|19 pages

The Driving Forces of Diversity

chapter 3|26 pages

The Tree of Culture

Evolutionary and Practical

chapter 4|19 pages

The Dynamics of Culture

chapter 5|25 pages

Fear-Free Cross-Cultural Management

chapter 6|20 pages

Think Global, Plan Local, Act Individual

chapter 7|23 pages

Change Management

Creating Culture and Evolving Yourself

chapter 8|25 pages

Bias Management

chapter 9|22 pages

Diversity Management

chapter 10|26 pages

Cross-Cultural Motivation

chapter 11|22 pages

Cross-Cultural Leadership

chapter 12|26 pages

Cross-Cultural Business Communication

chapter 13|23 pages

Cross-Cultural Negotiation

chapter 14|31 pages

Cross-Cultural Marketing