Management gurus have existed for as long as the leaders of large, complex organizations have had intractable problems to solve. This seminal text asks key questions such as: What is the secret of the success of management gurus and how can it be emulated?

In this revised edition, Andrzej Huczynski brings his analysis of gurus into the twenty-first century. He identifies the essential ingredients of popular management ideas and contends that company managers, business school academics and management consultants all have the possibility of attaining guru status by following the guidelines contained in this book. It includes an additional chapter by Brad Jackson (Department of Management and Employment Relations, The Auckland University Business School, New Zealand) and Eric Guthey (Department of Intercultural Communication and Management, The Copenhagen Business School, Denmark).

Management Gurus is a must read for all those studying organizational behaviour, leadership and organizational psychology or for those who wish to attain guru status.

chapter |14 pages

Introduction to the revised edition

chapter 1|10 pages


chapter 2|48 pages

Popular management ideas

chapter 3|57 pages

Recurring themes

chapter 4|55 pages

Historical context

chapter 5|43 pages

Requirements of managers

chapter 6|29 pages

Promotion of management ideas

chapter 8|29 pages

Succession of management fads