Marshall McLuhan died on the last day of 1980, on the doorstep of the personal computer revolution. Yet McLuhan's ideas anticipated a world of media in motion, and its impact on our lives on the dawn of the new millennium.
Paul Levinson examines why McLuhan's theories about media are more important to us today than when they were first written, and why the Wired generation is now turning to McLuhan's work to understand the global village in the digital age.

chapter 1|23 pages

Introduction: Coinciding Realms

chapter 2|11 pages

The Reluctant Explicator

chapter 3|9 pages

Net Content

chapter 4|11 pages

The Song of the Alphabet in Cyberspace

chapter 5|10 pages

Online Angels

chapter 6|15 pages

From Voyeur to Participant

chapter 7|15 pages

The Fate of the Center

chapter 8|10 pages

The Mind Behind the Screen

chapter 9|14 pages

Way Cool Text

chapter 10|13 pages

The Rusted Gatekeeper

chapter 11|13 pages

Serfs to Surf

chapter 12|13 pages

Beauty Machines

chapter 13|15 pages

Balinese at Work Online

chapter 14|14 pages

Through a Glass, Brightly

chapter 15|17 pages

Spirals of Media Evolution