Digital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections. As part of the NAB Executive Technology Briefing series, this book features the future impact of the technology across many different industries and platforms. Explanations of hardware such as displays, servers, and PCs, software such as dynamic on-screen content and software management programs, and technologies like systems integrations and network infrastructures are all covered.

chapter 2|32 pages

What Is Digital Signage?

chapter 3|30 pages

What’s Driving Digital Signage?

chapter 4|12 pages

When and Where to Use Digital Signage?

chapter 5|24 pages


chapter 6|20 pages

Who’s Right for Digital Signage?

chapter 7|10 pages

Choosing a Digital Signage Configuration

chapter 8|18 pages

Business Models and Benefits

chapter 11|20 pages

The Future of Digital Signage