Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay's Copywriting Compendium contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts.

chapter |5 pages


chapter 1|10 pages

The creative briefing process page

chapter 2|36 pages

Mind your Ps and Qs page

chapter 3|18 pages

Why use ten words when one will do? page

chapter 4|78 pages

Is it 'its' or 'it's'? page

chapter 5|14 pages

Spell well page

chapter 6|24 pages

Consonants divided by continents. page

chapter 7|34 pages

Do you speak marketese? page

chapter 8|32 pages

Idioms make the heart grow fonder... page

chapter 9|18 pages

Clichés page

chapter 10|50 pages

Metaphors pag

chapter 11|68 pages

Similes page

chapter 12|14 pages

Would you rather be cuddly or plump? page

chapter 13|16 pages

Portmanteaus page

chapter 14|10 pages

All together now page

chapter 15|28 pages

Rhyme time page

chapter 16|10 pages

Tongue twisters page

chapter 17|58 pages

Words from the wise page

chapter 18|46 pages

The business of quotes page

chapter 20|44 pages

Today's the day… page

chapter 21|22 pages

A world of facts page

chapter 22|23 pages

Top tips page

chapter 23|8 pages

So what’s new page