In order to achieve long-term profitability and assure survival for their companies, managers must be informed, imaginative, and capable of adapting to shifting circumstances. Practical decisions rather than theories hold the upper ground. Business, Marketing, and Management Principles for IT and Engineering supplies the understanding required to e

part One|2 pages

Bussiness Strategy

chapter 1|25 pages


chapter 2|24 pages


chapter 3|24 pages

Functions of Management

part Two|1 pages

Management Principles

chapter 4|26 pages

Forecasting and Planning

chapter 5|24 pages

Organization and Structure

chapter 6|25 pages

Staffing and Directing

chapter 7|23 pages

Management Control

part Three|1 pages

Marketing and Sales

chapter 8|26 pages


chapter 9|25 pages

The Market’s Conquest

chapter 10|26 pages

The Sales Force

part Four|1 pages


chapter 11|24 pages


chapter 12|25 pages

Product Planning and Pricing

chapter 13|23 pages

Computer Price Wars

part Five|1 pages

Financial Staying Power

chapter 14|25 pages

Financial Administration and the Budget

chapter 16|22 pages

Financial Planning and Control