Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.

Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences. 

  • Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish.
  • Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies.
  • Develop the skills needed to communicate your ideas to a skeptical client. 
  • Learn how to more effectively manage your creative team.
  • And most importantly craft digital experiences that get results.

part |72 pages

Section I. Learn and Design

chapter 1|11 pages

Chapter 1. Understand Your Audience

chapter 2|8 pages

Chapter 2. Brand Strategy

chapter 4|10 pages

Chapter 4. The Elements of Great Design

chapter 5|14 pages

Chapter 5. Changing Behavior by Design

chapter 7|8 pages

Chapter 7. Making Your Message Spread

part |36 pages

Section II. Building and Showing