Race/Gender/Class/Media considers diversity in the mass media in three main settings: Audiences, Content, and Production.

It brings together 53 readings—most are newly commissioned for this edition—by scholars representing a variety of social science and humanities disciplines. Together, these readings provide a multifaceted and often intersectional look at how race, gender, and class relate to the creation and use of media texts as well as the media texts themselves.

Designed to be flexible in the classroom, the book begins with a detailed introduction to key concepts and presents a contextualizing introduction to each of the three main sections. Each reading contains multiple It’s Your Turn activities to foster student engagement and which can serve as the basis for assignments. The book offers a list of resources—books, articles, films, and websites—that are of value to students and instructors. Several alternate Tables of Contents are provided as options for reorganizing the material and maximizing the flexibility of the readings: by site of struggle (gender, race, class), by medium (television, print, digital, etc.), and by arena (journalism, entertainment). This fourth edition also features a new text design that yields a more compact book without sacrificing any of the coverage of previous editions. 

This volume is an essential introduction to interdisciplinary studies of gender, race, and class across mass media.

chapter 1|9 pages

Laying a Foundation for Studying Race, Gender, Class, and the Media

ByRebecca Ann Lind

part I|77 pages


chapter 2|6 pages

Media Effects

2.1: The Social Psychology of Stereotypes and Bias: Implications for Media Audiences
ByBradley W. Gorham

chapter 2.3|5 pages

There Is Hope: Race, Gender, and the Uses and Gratifications of Social Media

ByKelly Quinn, Dmitry Epstein

chapter 2.4|5 pages

Body Image and Adolescent Girls’ Selfie Posting, Editing, and Investment

ByJennifer Stevens Aubrey, Larissa Terán

chapter 2.5|4 pages

Exploring Relationships Between Gender, Social Media Use, and Young Adults’ Well-Being

ByMarina Krcmar, Drew P. Cingel

chapter 2.7|5 pages

The Relationship Between Court Shows and Public Opinion About State Courts

ByTaneisha N. Means, Katha Sikka

chapter 3|4 pages

Audience Studies

3.1: Re-meme-bering, Romanticizing, and Reframing the Obamas Online
ByFrancesca Sobande

chapter 3.2|5 pages

Fashioning the Ummah: a Thoroughly Modern Muslim Movement

BySabah Firoz Uddin

chapter 3.3|4 pages

Challenging the Invisibility of Women’s Postpartum Scars

ByScarlett Cunningham

chapter 3.5|4 pages

“Somebody Is Bound to Call You Out”: Young Latinos’ Digital Media Use and Political Participation

ByVanessa de Macedo Higgins Joyce, Issa Galvan, Jené Shepherd

chapter 3.6|6 pages

Arguing over Images: Native American Mascots and Race

ByC. Richard King

chapter 3.7|4 pages

How TV News Makes Arabs and Muslims Feel About Themselves

ByDina Ibrahim, Aymen Abdel Halim

chapter 3.8|4 pages

“Not Country”: The CMAs and the Beyoncé Backlash

ByTejan Green Waszak, Jason Takayuki Ueda

part II|132 pages


chapter 4|4 pages

Journalism and Advertising

4.1: I Am Not Your Negro: James Baldwin’s Challenge to Whiteness and Media
ByDwight E. Brooks

chapter 4.2|4 pages

Framing the Immigration Story

ByPatti Brown

chapter 4.3|6 pages

Framing Feminism 1

ByRebecca Ann Lind, Colleen Salo Aravena

chapter 4.4|4 pages

Boyfriends and Romeo Pimps: Narratives of Romance in News Coverage of Sex Trafficking

ByAnne Johnston, Barbara Friedman

chapter 4.5|5 pages

Hispanic Cultural Identity in US Spanish-Language Newspapers

ByMaría José Coperías-Aguilar, Josep Lluís Gómez-Mompart

chapter 4.7|3 pages

Political Cartoons and the Black Lives Matter Movement

ByAnish Vanaik, Dwaine Jengelley, Rolfe Peterson

chapter 4.8|5 pages

She’s a 10, He’s a 2: Playboy Cartoons and a Culture of Male Entitlement 1

ByPamela Hill Nettleton

chapter 4.11|5 pages

Sex Sells—but Gender Brands

ByGreg Niedt, Julia C. Richmond

chapter 5|4 pages

Film and Television

5.1: Race, Hierarchy, and Hyenaphobia in The Lion King
ByNaomi Rockler-Gladen

chapter 5.2|5 pages

Lifetime’s UnReal Unmakes the Rural South

ByChristina R. Belcher

chapter 5.3|4 pages

Pretty, Big Violence in Big Little Lies

ByRobert Alan Brookey, Spencer Coile

chapter 5.4|5 pages

Transing Sin-Dee Rella: Representations of Trans Women of Color in Sean Baker’s Tangerine

ByGust A. Yep, Fatima Zahrae Chrifi Alaoui, Ryan M. Lescure

chapter 5.6|5 pages

The Chiaroscuros of White Postfeminist Empowerment in The Fall

ByRebeca Maseda García, María José Gámez Fuentes

chapter 5.8|5 pages

Wicked Stepmothers Wear Dior: Hollywood’s Modern Fairy Tales

ByLea M. Popielinski

chapter 5.9|4 pages

Honing Hegemonic Masculinity: A Look at I Love You, Man and Get Hard

BySarah E. Fryett

chapter 5.10|5 pages

Bella’s Choice: Deconstructing Ideology and Power in The Twilight Saga

ByLeslie A. Grinner

chapter 5.11|3 pages

Mixed Romance at the Movies: Toward a Respectful Representation

ByMarga Altena

chapter 5.12|5 pages

We Need to Talk . . . About Relational Conflict in Scripted Television

ByCassandra Alexopoulos, Amelia Couture, Grace Hope Wolff

chapter 6|5 pages

Music and New Media

6.1: “Trust Me. I Am not a Racist”: Whiteness, Media, and Millennials
ByChristopher P. Campbell

chapter 6.2|5 pages

Knocked Up Knockouts: Pregnancy, Media, and the Sexy Bump

ByNatalie Jolly

chapter 6.5|4 pages

Eminem’s “Love the Way You Lie” and the Normalization of Men’s Violence against Women

ByRachel Alicia Griffin, Joshua D. Phillips

chapter 6.6|5 pages

Music Video Images of Ballet

ByTessa Nunn

part III|52 pages


chapter 7|4 pages

Media Industries and Producing Media Content

7.1: “Never About My Work, Never About My Motivations”: Exploring Online Experiences of Women Journalists of Color
ByGina M. Chen, Paromita Pain

chapter 7.2|5 pages

And Then There Were Two: Telling the Coming Out Stories of Jason Collins and Michael Sam in Sports Media

ByAndrew C. Billings, Leigh M. Moscowitz, Qingru Xu

chapter 7.3|5 pages

Exploring Gay/Straight Relationships on Local Television News

ByMark Saxenmeyer

chapter 7.4|5 pages

Target vs. Total Marketing: The Paradox of Producing Diverse Mainstream Content

ByCharisse L’Pree Corsbie-Massay

chapter 7.5|4 pages

Eddie Huang: Fresh Off the Boat

ByDear Aunaetitrakul

chapter 8|11 pages

Epilogue and Resources

ByRebecca Ann Lind