Although television is now dominant, radio surprisingly remains a medium of unparalleled power and importance. Worldwide, it continues to be the communications vehicle with the greatest outreach and impact. Every indicator - economic, demographic, social, and democratic - suggests that far from fading away, radio is returning to our consciousness, and back into the cultural mainstream.Marilyn J. Matelski reviews radio's glory days, arguing that the glory is not all in the past. B. Eric Rhoads continues Matelski's thoughts by explaining how and why radio has kept its vitality. The political history of radio is reviewed by Michael X. Delli Carpini, while David Bartlett shows how one of radio's prime functions has been to serve the public in time of disaster. Other contributors discuss radio as a cultural expression; the global airwaves; and the economic, regulatory, social, and technological structures of radio.Collectively, the contributors provide an intriguing study into the rich history of radio, and its impact on many areas of society. It provides a wealth of information for historians, sociologists, and communications and media scholars. Above all, it helps explain how media intersect, change focus, but still manage to survive and grow in a commercial environment.


Introduction Radio—The Forgotten Medium

ByEdward C. Pease, Everette E. Dennis

part I|4 pages


chapter 1|10 pages

Resilient Radio

ByMarilyn J. Matelski

chapter 2|6 pages

Looking Back at Radio’s Future

ByB. Eric Rhoads

chapter 3|10 pages

Radio’s Political Past

ByMichael X. Delli Carpini

chapter 4|12 pages

News Radio—More Than Masters of Disaster

ByDavid Bartlett

part II|69 pages

Radio as Cultural Expression

chapter 5|14 pages

The Vocal Minority in U.S. Politics

ByAndrew Kohut, Carol Bowman

chapter 6|10 pages

Triumph of the Idol—Rush Limbaugh and a Hot Medium

ByTom Lewis

chapter 7|6 pages

Talking Over America’s Electronic Backyard Fence

ByDiane Rehm

chapter 8|6 pages

You Are What You Hear

ByAdam Clayton Powell III

chapter 9|14 pages

Ear on America

ByAl Stavitsky

chapter 10|10 pages

Music Radio—The Fickleness of Fragmentation

BySean Ross

chapter 11|7 pages

Whither (Or Wither?) AM?

ByMichael C. Keith

part III|35 pages

The Global Airwaves

chapter 12|12 pages

Radio Beyond the Anglo-American World

ByClaude-Jean Bertrand

chapter 13|8 pages

The BBC—From Maiden Aunt to Sexy Upstart

ByAsa Briggs

chapter 14|4 pages

Devoted to “Auntie Beeb”

BySuzanne Levy

chapter 15|10 pages

Heating Up Clandestine Radio After the Cold War

ByLawrence Soley

part IV|46 pages

The Structure of Radio

chapter 16|10 pages

Public Policy and Radio— A Regulator’s View

ByAndrew C. Barrett

chapter 17|6 pages

Riding Radio’s Technological Wave

ByRichard V. Ducey

chapter 18|8 pages

On the Business Side, an End to Radio Romance

ByRichard J. MacDonald

chapter 19|6 pages

Public Radio—Americans Want More

ByAnna Kosof

chapter 20|6 pages

Growing NPR

ByWilliam E. Buzenberg

chapter 21|8 pages

Monopoly to Marketplace—Competition Conies to Public Radio

ByStephen L. Salyer

part V|12 pages


chapter 22|10 pages

“Seems Radio Is Here to Stay”

ByMary Ann Watson