The concept of the green economy has now entered mainstream policy debates and been endorsed by a range of United Nations and other organizations. The Rio+20 UN conference specifically drew attention to the green economy approach in the context of sustainable development to move away from business-as-usual practices, act to end poverty, address environmental destruction and build a bridge to the sustainable future. It is increasingly recognized that the tourism sector can make a major contribution to the green economy through more sustainable practices, climate change mitigation and ecotourism. The role of tourism sector will continue to be crucial in the post-2015 sustainable development agenda too. However, there are ambiguities about how tourism and allied industries can maximize their contribution to human well-being and ensure environmentally sustainability, embracing issues of political economy, geography and business ethics. 

In this context, this book provides consensus about what the green economy entails, what role tourism can play in a green economy, early responses from many countries, on-going and emerging research initiatives that will enable tourism’s transition to a green economy. The chapters address three key themes: understanding the Green Economy concept and the role of tourism; responses and initiatives in greening tourism; and emerging techniques and research implications. A wide range of case studies from around the world and in different contexts is included to demonstrate the extent of the challenge and range of opportunities for the tourism industry.

part |2 pages

PART 1 Understanding the concept of the green economy and the role of tourism

chapter 1|29 pages

Tourism in the green economy: Rio to post-2015

ByMaharaj Vijay Reddy, Keith Wilkes

chapter 2|14 pages

Defining the green economy and the potential role of green tourism

ByAdrian C. Newton

chapter 6|13 pages

Ecotourism regulation and the move to a green economy

ByColin Crawford, Jared Sternberg

chapter 7|13 pages

China’s tourism’s march forward: Towards a green transition or unsustainable tourism

ByMichael O’Regan and Jaeyeon Choe

part |2 pages

PART 2 Best practices for the greening of tourism and allied industries

chapter 8|13 pages

Green jobs and employment in tourism

ByAdele Ladkin, Edith Szivas

chapter 9|18 pages

Sri Lanka and tourism: The need for a green economy approach

ByJeremy Buultjens, Iraj Ratnayake, Athula Chammika Gnanapala

chapter 10|15 pages

Responses and green tourism initiatives at a national park in Sabah, Malaysia

ByJennifer Kim Lian Chan

chapter 11|15 pages

The potential of energy tourism: A multiple case study on renewable energy-based tourist attractions

ByLena-Marie Lun, Michael Volgger, Harald Pechlaner

chapter 14|15 pages

Destination Ukraine: Tourism litmus of the transition to a green economy

ByViktoriya Kiptenko, Pavlo Doan

chapter 15|17 pages

Ecotourism as a mechanism for achieving a green economy in developing countries: Experiences from Ghana

ByPatrick Brandful Cobbinah, Rik Thwaites, Rosemary Black

chapter 16|13 pages

Local food: Greening the tourism value chain

BySusan L. Slocum

chapter 17|14 pages

The role of green events in a green economy

ByBill Merrilees, Dale Miller, Amelia Green

part |2 pages

PART 3 Research implications and emerging issues

chapter 18|17 pages

A micro–macro assessment of climate change and visitors to the Great Barrier Reef, Australia

ByTazim Jamal, Bruce Prideaux, Hana Sakata, Michelle Thompson

chapter 19|15 pages

Investigating the transition of the tourism industry towards a green economy in Samui Island, Thailand

ByGunjan Saxena, Nisarat Thaithong, Dimitrios Tsagdis

chapter 20|18 pages

Greening the high-spend visitor: Implications for destination marketing

Bymarketing Emma Whittlesea, Victoria Hurth and Sheela Agarwal

chapter 21|18 pages

Steps towards a green economy: Which factors contribute to the social inclusion and economic development of the locals in the Brazilian tourism industry?

ByGilson Zehetmeyer Borda, Elimar Pinheiro do Nascimento, João Paulo Faria Tasso and Everson Cristiano de Abreu Meireles

chapter 22|20 pages

Economic greenwash: On the absurdity of tourism and green growth

ByC. Michael Hall