ABSTRACT

With stagnated demand in many home economies, the need to internationalize and exploit foreign market opportunities has never been more paramount for businesses to succeed at a global level. However, this process raises a number of questions, such as: can firms use their knowledge of one market in the next? Can firms pursue internationalization on several fronts at the same time? How should firms handle cultural and institutional differences between markets?

This textbook provides students with the core research in international business and strategy, including organization, efficiency, external relationships and the challenges found in an increasingly multicultural world. Each part begins with a presentation of the issues and controversies faced in that particular area, followed by a synthesis of the research which provides avenues for future research. To facilitate and encourage further debate and learning, each part also includes at least one original case study.

Compiled by two of the World's leading scholars of international business, and supplemented with critical commentaries and a range of integrative case studies, this comprehensive textbook provides advanced students of international business and strategy with a resource that will be invaluable in their studies and beyond.

part |2 pages

PART I Basic concepts of international business

part |2 pages

PART II Global strategy

part |2 pages

PART III Organizing the multinational enterprise

part |2 pages

PART IV External relationships

part |2 pages

PART V Culture and international business

part |2 pages

PART VI Emerging markets

chapter 28|5 pages

Introduction

chapter 29|27 pages

The determinants of Chinese outward foreign direct investment

ByPETER J. BUCKLEY, L. JEREMY CLEGG, ADAM R. CROSS,

chapter 30|14 pages

Market driving multinationals and their global sourcing network

ByPERVEZ N. GHAURI, VERONIKA TARNOVSKAYA, ULF ELG

chapter 31|17 pages

Strategies that fi t emerging markets

ByTARUN KHANNA, KRISHNA G. PALEPU, JAYANT SINHA

chapter 32|9 pages

The hidden risks in emerging markets

ByWITOLD J. HENISZ, BENNET A. ZELNER