Academics Going Public makes the case for academics to enter the public sphere and simultaneously gives them the tools to do so. This important book helps faculty members who want to become more active on a national scale and would like to move beyond publication in scholarly journals and books. Expert contributors explore how to have a voice about salient higher education issues and engage traditional media, new medias, policymakers, funders, and the general public. Chapters offer best approaches and concrete strategies for diverse audiences, helping faculty have an impact on society by becoming more publicly engaged and writing for broader audiences in more inclusive ways. This critical guide also covers strategies for confronting obstacles academics might encounter along the way and presents tactics for responding to controversy and backlash.

Chapter 1: Introduction

Marybeth Gasman

Chapter 2: Professors and the Press

Scott Jaschik

Chapter 3: Writing Opinion Articles

Donald E. Heller

Chapter 4: The Art and Science of Sharing BIG IDEAS in Academic Public Speaking

Terrell L. Strayhorn

Chapter 5: Using Social Media to Promote Scholarship: Amplify, Magnify, Clarify:

Richard J. Reddick

Chapter 6: Crafting an Online Scholarly Identity: Invention and Representation:

Dafina-Lazarus Stewart

Chapter 7: Social Media Use for Survey Distribution
Shonteria L. Johnson, Noah D. Drezner, Jason C. Garvey, & Michael Bumbry

Chapter 8: How to Write an Influential Press Release

Kat Stein

Chapter 9: Handling Hecklers, Controversy, and Backlash

Marybeth Gasman

Chapter 10: Concluding Thoughts

Marybeth Gasman

About the Contributors