Coughing and Clapping: Investigating Audience Experience explores the processes and experiences of attending live music events from the initial decision to attend through to audience responses and memories of a performance after it has happened. The book brings together international researchers who consider the experience of being an audience member from a range of theoretical and empirical perspectives. Whether enjoying a drink at a jazz gig, tweeting at a pop concert or suppressing a cough at a classical recital, audience experience is affected by motivation, performance quality, social atmosphere and group and personal identity. Drawing on the implications of these experiences and attitudes, the authors consider the question of what makes an audience, and argue convincingly for the practical and academic value of that question.

chapter 1|4 pages


ByStephanie Pitts, Karen Burland

part |2 pages

SECTION 1: Before the Event

chapter 2|14 pages

Marketing Live Music

ByDaragh O’Reilly, Gretchen Larsen and Krzysztof Kubacki

part |2 pages

SECTION 2: During the Event

chapter 5|2 pages

Interlude – Audience Members as Researchers

ByStephanie Pitts, Karen Burland

chapter 11|4 pages

Interlude – Lasting Memories of Ephemeral Events

ByKaren Burland, Stephanie Pitts

chapter 13|12 pages

Warts and All: Recording the Live Music Experience

ByPaul Long

chapter 15|6 pages


ByKaren Burland, Stephanie Pitts