Conflicts between the "head" and the "heart" are very common in everyday life. Over the past decade, research on such self-regulatory conflicts has been strongly shaped by Strack and Deutsch’s 2004 Reflective-Impulsive Model (RIM). The award-winning theory integrates cognitive, affective, and motivational influences on overt behavior, offering a domain-independent framework that is applicable to wide range of social and non-social phenomena. This book provides a state-of-the-art overview of research under the framework of the RIM. Its 15 chapters provide an overview of basic principles of behavior determination, showcase the RIM’s integrative and predictive power in many cross-cutting areas of inquiry, and illustrate the value of the theory for understanding the fundamental role of reflective and impulsive processes in various applied domains.

Expanding on an introduction that discusses the significance of the RIM from a historical view, the book is divided into three major sections. The first section covers basic psychological principles within the RIM, including selective accessibility, embodiment, associative and propositional operations, and implementation intentions. The second section reviews the integrative and predictive power of the RIM in many cross-cutting areas of inquiry, including intuition, attitudes, self-control, and personality. Finally, the third section showcases the generative power of the RIM in various applied areas, including research on health behavior, addiction, anxiety, economic behavior, sexual behavior, and aggression. In its entirety, this volume provides an indispensable resource for any scholar interested in the psychological underpinnings of reflective and impulsive behavior in various areas of inquiry.

chapter 1|16 pages

Reflection and Impulse: A Framework for Basic Research and Applied Science

ByRoland Deutsch, Bertram Gawronski, Wilhelm Hofmann

part |2 pages

Part I: Basic Principles

chapter 2|16 pages

Reflections on Comparison: The Selective Accessibility Mechanism

ByThomas Mussweiler, Corinna Michels, Alexa Weiss

chapter 5|16 pages

From Thought to Automatic Action: Strategic and Spontaneous Action Control by If-Then Planning

ByTorsten Martiny-Huenger, Maik Bieleke, Gabriele Oettingen, Peter M. Gollwitzer

part |2 pages

Part II: Cross-Cutting Perspectives

chapter 6|16 pages

Flotsam on the Shore of Ignorance: Towards a Definition of Intuition

BySascha Topolinski

chapter 7|16 pages

The Associative-Propositional Duality in the Representation, Formation, and Expression of Attitudes

ByBertram Gawronski, Skylar M. Brannon, Galen V. Bodenhausen

chapter 9|18 pages

Dual-Process Approaches to Personality

ByMitja D. Back, Steffen Nestler

part |2 pages

Part III: Applications

chapter 10|16 pages

Health Behavior and the Reflective–Impulsive Model

ByMartin S. Hagger

chapter 11|16 pages

Reflective and Impulsive Processes in Addiction and the Role of Motivation

ByReinout W. Wiers, Thomas E. Gladwin

chapter 13|18 pages

Economic Behavior and the Reflective–Impulsive Duality

ByCarlos Alós-Ferrer

chapter 14|16 pages

Sexual Behavior

ByMichael Häfner, Kai Epstude

chapter 15|18 pages

Aggression from the Perspective of the Reflective–Impulsive Model: Testing Predictions Using Indirect Measures

ByRainer Banse, Alexander F. Schmidt, Roland Imhoff