In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image.

Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book.

Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.

chapter 1|8 pages


ByGrant Neeley, Kendra Stewart

chapter 2|18 pages

Government Public Relations: What Is It Good For?

ByMordecai Lee

section I|114 pages

Reaching the Citizenry: The Tools of Government Public Relations

chapter 3|22 pages

Media Relations

ByJerome Sadow

chapter 4|24 pages

Government Websites

ByNapoleon Byars

chapter 5|26 pages

Public Information Campaigns

ByJenifer E. Kopfman, Amanda Ruth-McSwain

chapter 6|24 pages

Crisis Public Relations for Government Communicators

ByBrooke Fisher Liu, Abbey Blake Levenshus

chapter 7|16 pages

Web 2.0

ByLeila Sadeghi

section II|92 pages

Managing Government Public Relations

chapter 8|14 pages

Strategic Communication Planning

ByDiana Knott Martinelli

chapter 9|22 pages

Ethics in Government Public Relations

ByShannon A. Bowen

chapter 10|18 pages

Doing Right and Avoiding Wrong with the Law and Politicians

ByKevin R. Kosar

chapter 11|16 pages

Internal Public Relations for Personal and Program Success

ByAnne Zahradnik

chapter 13|4 pages


ByGrant Neeley, Kendra Stewart