This book analyses communication of university research institutes, with a focus on science communication. Advancing the ‘decentralisation hypothesis’, it asserts that communication structures are increasingly built also at ‘subordinate unit’ levels of research universities.
The book presents a cross-country systematic comparison of institutes’ communication activities showing ongoing transformations in their communication capabilities and practices. It considers a potential ‘arms race’ in activities, professionalisation, motivations, and evaluation. Based on empirical evidence from an international study carried out in various countries across Europe, the Americas, and Asia, the book examines the possibilities for civic science communication in this new context.
It will be of interest to scholars and students of Communication Studies, STS and Science Communication, as well as to those taking or leading courses in the fields of Sociology, Public Relations, Marketing, Environmental and Risk Communication, Innovation Studies, and Social Psychology. It is an essential resource for funders, practitioners, teachers and students dealing with science communication and the position of science in society.
PART I: INTRODUCTION AND OVERVIEW
1. Public communication activities of research institutes: The decentralisation hypothesis
2. Why and how to sample research institutes: Methodological challenges
PART II: CROSS-NATIONAL COMPARISONS
3. Professionalizing the Communication of Research Institutes
4. Public Duty or Self-Interest? Public Communication of University-Based Research Institutes after an Era of Governance Reforms in Europe
5. Perceived Successfulness of Public Engagement at Research Institutes
6. An emerging "Arms Race": Resourcing the Public Communication Effort
7. Public Engagement Profiles and Types of Research Institutes
PART III: NATIONAL SITUATION AND PROFILES
8. The Communication of Research in Italy: The Efforts of Academia and Research Institutes
9. Public Engagement at Research Institutes in the Netherlands: Fertile Territory or Terra Nullius?
10. US American Scholars are Finding Paths to Engagement through their Research Institutes
11. Public communication in Japanese Research Institutes: still dark or sunrise?
12. Communicative Dispositions of British Research Institutes
13. Public engagement activities of German research institutes: A tale of two worlds
14. ‘Research Excellence’ and Public Communication in Portugal
PART IV: METHODOLOGICAL CONSIDERATIONS
15. Studying Public Communication of Research Institutes: Sample Design and Data Collection
16. Framework and Indicators of Public Communication of Research Institutes