The Game Changer powerfully demonstrates how some organisations in business and sport have done more than raise their performance; they have also changed the rules of the game or the game itself within their industry. It gives examples of the strategies and governance programmes that have emerged to accomplish this, and the challenges of executing them.

This book brings to life strategic management in business, sport and not-for-profit organisations. It explores many of the theories taught on MBA and other professional programmes through case studies from the worlds of sport and business, written by authors who have played a part in the change. Alistair Gray has spent much of his career in senior roles in these sectors and brings a unique insight to the field, as well as providing the reader with tools and techniques for improvement in governance and performance.

The Game Changer is essential reading for both professionals looking for methods to improve their own performance and to embed strong principles of governance, and business students looking for real-life lessons from practice.

chapter 1|14 pages


The grand strategist and the Focus Framework
Edited ByAlistair Gray

part I|200 pages

Changing the game in business

chapter 2|22 pages

NCR Manufacturing

Challenging Michael Porter’s generic strategy theories
Edited ByAlistair Gray

chapter 3|23 pages

Scenario thinking

The answer to future uncertainty
Edited ByAlistair Gray

chapter 4|17 pages

The new age of strategic management

Edited ByAlistair Gray

chapter 5|10 pages

The power of purpose

ByFiona Gifford

chapter 6|20 pages

Innovation management and MTBD>MTBS

Edited ByAlistair Gray

chapter 7|19 pages

Strategic benchmarking

Edited ByAlistair Gray

chapter 8|17 pages

Braveheart 2

Future lessons from yesterday’s leaders
Edited ByAlistair Gray

chapter 9|25 pages

Clusters are cool!

Edited ByAlistair Gray

chapter 10|25 pages

Making mergers work

Mixing spirits
Edited ByAlistair Gray

chapter 11|12 pages

Managing in (and out of) recession

Edited ByAlistair Gray

chapter 12|8 pages

Adelon 1 Ireland

The road to a strategic site
ByJames Bowen

part II|198 pages

Changing the game in sport

chapter 13|14 pages

Ambition as a driving force for performance

ByBrian MacNeice

chapter 14|25 pages

Sustaining sports in the future

Edited ByAlistair Gray

chapter 15|20 pages

Cathy’s pillars and the reform of The Football Association (in England)

Edited ByAlistair Gray

chapter 16|13 pages

Good governance does not win gold medals

Edited ByAlistair Gray

chapter 17|22 pages

Performance strategies for national football associations

Edited ByAlistair Gray

chapter 18|33 pages

Performance sport

The winning formula
Edited ByAlistair Gray

chapter 19|19 pages

Good to great

Inside the black box
Edited ByAlistair Gray

chapter 20|20 pages

The New Zealand All Blacks

The ultimate high performing sporting organisation
ByJohn Bull

chapter 21|30 pages

All you need is love

Edited ByAlistair Gray