As the role of sport in society becomes ever more prominent and as sports organisations become increasingly influential members of the global community, so it has become more important than ever for sport to consider its wider social responsibilities.

The Routledge Handbook of Sport and Corporate Social Responsibility is the first book to offer a comprehensive survey of theories and concepts of CSR as applied to sport, and the social, ethical and environmental aspects of sport business and management. It offers an overview of perspectives and approaches to CSR in sport, examines the unique features of the sport industry in relation to CSR, explores the tools, models, common pitfalls and examples of best practice on which managers can draw, and discusses how CSR and corporate citizenship can be integrated into the sport management curriculum.

The book covers every key issue and functional area, including implementation, strategic benefits, communication and corporate image, stakeholder engagement, and the measurement and evaluation of CSR policies and practices, and includes detailed international case studies, from the NBA and the Olympic Games to Japanese soccer. The Routledge Handbook of Sport and Corporate Social Responsibility is important reading for any student, researcher, manager or policy maker with an interest in sport business, management, ethics or development.

chapter |14 pages

CSR within the sport industry: an overview of an emerging academic field

ByJuan Luis Paramio-Salcines, Kathy Babiak, Geoff Walters

part |2 pages

PART I Theoretical perspectives on CSR in sport

chapter 1|18 pages

Perspectives on social responsibility in sport

ByKathy Babiak, Richard Wolfe

chapter 2|17 pages

CSR in sport: who benefits?

ByIvan Waddington, Packianathan Chelladurai, Berit Skirstad

chapter 4|15 pages

Teaching CSR: considerations for sport management education

ByCheri L. Bradish, Cheryl Mallen, Eli Wolff

part |2 pages

PART II Implementing CSR in sport

chapter 5|12 pages

Social responsibility and LIVESTRONG

ByKevin R. Filo, Daniel C. Funk and Danny O´Brien

chapter 6|14 pages

“Getting the tactics right”: implementing CSR in English football

ByChristos Anagnostopoulos

chapter 10|12 pages

Connecting with people: best practices in Northern Ireland

ByRichard Smith, Mark Langhammer, David Carson

chapter 11|14 pages

Inter Movistar Futsal: much more than just indoor football

ByCarlos Campos

chapter 12|10 pages

Sport and CSR in Japan

ByMunehiko Harada

part |2 pages

PART III Stakeholder engagement in CSR in sport

chapter 15|12 pages

Olympics, social responsibility and stakeholders

ByMilena M. Parent, Jean-Loup Chappelet

chapter 16|15 pages

A foundation for winning: athletes, charity and social responsibility

ByKathy Babiak, Kate Heinze, Seung Pil Lee, Matthew Juravich

chapter 17|13 pages

Stakeholder engagement in European football

ByGeoff Walters, Richard Tacon

part |2 pages

PART IV Communicating CSR in sport

chapter 18|12 pages

The Premier League: a commitment to social responsibility

BySimon Morgan

chapter 19|9 pages

“Street Violence Ruins Lives”: communicating CSR initiatives

BySteve Sutherland

chapter 20|11 pages

Italian sport federations: communicating CSR through the social report

ByCristiana Buscarini, Rita Mura