The visual constitutes an increasingly significant element of contemporary organization, as post-industrial societies move towards economies founded on creative and knowledge-intensive industries. The visual has thereby entered into almost every aspect of corporate strategy, operations, and communication; reconfiguring basic notions of management practice and introducing new challenges in the study of organizations.
This volume provides a comprehensive insight into the ways in which organizations and their members visualize their identities and practices and how they are viewed by those who are external to organizations, including researchers.
With contributions from leading academics across the world, The Routledge Companion to Visual Organization is a valuable reference source for students and academics interested in disciplines such as film studies, entrepreneurship, marketing, sociology and most importantly, organizational behaviour.
Introduction: Mapping the Field of Visual Organization Part I: Thinking Visually About Organization 1. Between the Visible and Invisible in Organizations 2. The Visual Organization: Barthesian Perspectives 3. The Method of Juxtaposition: Unfolding the Visual Turn in Organization Studies 4. The Limits of Visualization: Occularcentrism and Organization Part II: Strategies of Visual Organization 5. Constructing the Visual Consumer 6. Cultural Production and Consumption of Images in the Marketplace 7. Portraiture and the Construction of Charismatic Leadership 8. The Signs and Semiotics of Advertising 9. Art, Artist and Aesthetics For Visual Organizational Strategy Part III: Visual Methodologies and Methods 10. Methodological Ways of Seeing and Knowing 11. Navigating the Scattered and Fragmented: Visual Rhetoric, Visual Studies and Visual Communication 12. Using Video Ethnography to Study Entrepreneurship 13. Ethnographic Videography and Filmmaking for Consumer Research 14. Drawing as a Method of Organizational Analysis 15. Visual Sociology and Work Organization: An Historical Approach Part IV: Visual Identities and Practices 16. Arts-Based Interventions and Organizational Development: It's what you don't See 17. Towards an Understanding of Corporate Web Identity 18. Visual Workplace Identities: Objects, Emotion and Resistance 19. Managing Operations and Teams Visually 20. Social Media and Organizations 21. Simulated Organizational Realities Part V: Representing Organizations Visually 22. The Organization of Vision within Professions 23. Visual Authenticity and Organizational Sustainability 26. (Seeing) Organizing in Popular Culture: Discipline and Method