The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and managerial aspects, tracing the contours of this expansive, transdisciplinary and international discipline and demonstrating that there are few aspects of contemporary sport that don’t rely on effective communications.

Including contributions from leading sport media and communications scholars and professionals from around the world, the book examines emerging (new and social) media, traditional (print, broadcast and screen) media, sociological themes in communication in sport, and management issues, at every level, from the interpersonal to communication within and between sport organisations and global institutions. Taking stock of current research, new ideas and key issues, this book is an essential reference for any advanced student, researcher or practitioner with an interest in sport communication, sport business, sport management, sport marketing, communication theory, journalism, or media studies.

chapter |6 pages


part |1 pages

Section I Theoretical and conceptual aspects of sport communication

part |1 pages

Section II Traditional media associated with sport communication

part |1 pages

Section III Sport communication and new and emerging media

chapter 25|11 pages

Sport fandom in the digital world

part |1 pages

Section IV Sociological aspects of sport communication

part |1 pages

Section V The management of sport communication